De La Practica
Digital accessibility for travel and tourism
Disabled travelers plan carefully, because they have to. When your site can't tell them what they need to know, they'll make other plans.
We help travel and tourism organizations make all of their digital touch points (websites, mobile apps, booking engines, PDF visitor guides, maps, event listings) accessible and usable for all visitors.
Digital accessibility advisor of record, Travel Oregon's Ask an Expert program · Oregon is the first Accessibility Verified state in the country
This is not a small audience
Travelers with mobility disabilities spend roughly $58.2 billion a year on travel. When surveyed by MMGY Global, the request that came up most often was better accessibility information before a trip. 84% asked for it, putting it ahead of better infrastructure or more accessible lodging.
Most of what these travelers want is information your organization already has.
In the United States, there's a federal deadline looming
New Department of Justice rules require state and local government websites and mobile apps to meet an accessibility standard called WCAG 2.1 Level AA. The deadline is April 26, 2027 for places serving 50,000 people or more, and April 26, 2028 for smaller communities and special districts. Many destination organizations are covered directly, and others are covered through the contracts they hold with a city or state.
Now is the time to build a practice.
Accessibility is about people, not paperwork
De La Practica works with you to build a sustainable accessibility practice that goes beyond compliance. Chasing bare compliance is a losing strategy that costs you more in the long run.
Most accessibility work usually stops at the homepage, but travelers can face challenges across a number of surfaces. Mobile apps. Booking and ticketing flows. The visitor guide PDF, trail maps, event calendars, and many other forms of digital content.
We find what's broken, sort it by what's costing you visitors, fix it in a sensible order, and equip your team with the knowledge and practices to keep your site usable.
Digital Ecosystem Discovery
A clear picture of where the gaps are across all of it, not just the pages that get the most traffic.
Critical Issue Prioritization
We tell you which problems to care about first and explain why, so you are working from a short list rather than a spreadsheet nobody reads.
Remediation Strategy
What to fix, in what order, and which person or vendor is doing it.
Accessibility Statement & Disclosure
A page that names what is not working yet, what you are doing about it, and how a visitor can get help in the meantime. Travelers can tell when a statement is honest, and they respond to it.
Team Training & Operationalization
We teach your staff to build this into the way they already work, so you are not hiring someone to run the same project again in two years.
Feedback Loop & Community Engagement
A real way for disabled travelers to tell you what they ran into, and a process on your side for answering them.
Maturity Roadmap
Where your practice goes after the first round of fixes.
How we work
We don't use overlays or accessibility widgets
There is no plug-in that makes a website completely work for disabled people. If you already have one running, we'll walk you through what it's actually doing and what it's leaving out.
Support for design teams
You know accessibility matters, but the requirements can make it feel like you're choosing between your brand and the rules. We give teams the tools, training, and working sessions to build accessible work that still looks like theirs.
Coaching for emerging practitioners
Someone handed you accessibility, a target to hit, and very little support. You don't need another PDF, you need an expert in your corner. Hourly, on a sliding scale, and all budgets are welcome.
Start with a conversation
A first call runs about half an hour. Tell us what you're working with, and we'll give you a straight read on where you stand and what it would take to improve it. If you'd rather take that away and do the work in house, that's a fine outcome and you're welcome to it.